Digital Media Strategies USA brings together leading CEOs, senior executives and innovators from newspapers, magazines, B2B publishers, broadcasters and digital media businesses both new and old, big and small, as well as brands and agencies.
All speakers are briefed to share honestly on their challenges and how they are addressing them, offering insights, war stories, data and hard lessons from their experience.
Vivek ShahCEO, Ziff Davis
Jay LaufPresident & Publisher, Quartz
Michael FriedenbergCEO, IDG Communications Worldwide
Paul MarcumPresident, Truffle Pig
Julia TurnerEditor-In-Chief, Slate
Amy BernsteinEditor, Harvard Business Review
Cory HaikChief Strategy Officer, Mic
Keith HernandezPresident, Slate
Ashish PatelPublisher, NowThis
Athan StephanopoulosPresident, NowThis
Julie HansenPresident & COO, Business Insider
Lewis D’VorkinChief Product Officer, Forbes Media
Rahul ChopraChief Executive Officer, Storyful
Molly DeWolf SwensonChief Marketing Officer, RYOT
M. Scott HavensGlobal Head of Digital, Bloomberg Media Group
Alex SkatellFounder & Chief Executive Officer, Independent Journal Review
Benedict EvansPartner, Andreessen Horowitz
Blake SabatinelliGeneral Manager, Newsy
Christian BaeslerPresident, Bauer Xcel Media US
Felipe CalderonPartnerships Manager, Google
Jeff JarvisProfessor CUNY & Director, Tow-Knight Center for Entrepreneurial Journalism; BuzzMachine
Jimmy MaymannPresident, Content and Consumer Brands, AOL
Scott ClavennaChief Executive & Founder, Green Tech Media
Dr. Yaser BishrExecutive Director of Strategy and Development, Al Jazeera Media Network
Brendan SpainVice President of Advertising, Americas, Financial Times
Digital Media Strategies USA is a three day content-driven conference taking place in New York. It addresses the key strategic challenges behind developing a profitable and sustainable media business today.
Following on from the huge success of Digital Media Strategies Europe, it brings together over 250 CEOs and senior leaders from news, magazine, broadcast, B2B and digital pureplay media businesses, along with senior advertising and agency executives, to engage in honest discussion about their day-to-day challenges.
Digital Media Strategies USA is a day of work and note-taking, leaving aside PR and buzzwords to deliver transparent, data-rich case studies and discussions covering new business models and revenue streams, mobile monetization, digital video, programmatic and native advertising, advertising metrics, audience development, technology, data and organisational transformation.
The rise of digital video and the impact on existing/traditional TV
Expansion strategies that transcend the former industry preoccupation with scale
Avenues to monetise content that go beyond display advertising/traditional revenue streams
Content, scalability and distribution strategies that fit in with business strategy/growth forecast
Working with third-party publishers/off-platform/social platforms to monetise content
The opportunities that exist with video
The next steps for digital transformation: Print → Digital → Mobile
Creating an integrated client solution around advertising offering
The future of news services
Is platform dependency really a bad thing?
Digital Media Strategies USA is attended by senior executives responsible for strategic decision making at any business involved with creating and distributing content, including local and national newspapers, magazines, B2B, broadcast, digital video and digital pureplay media businesses.
You should attend if:
You are a senior executive at any media business with a focus on digital development
You want to meet like minded people addressing the same challenges
You would like to learn from both the success and mistakes of others, and hear case studies from both the leading players and lesser-known or international entities
You are developing any business case for digital change
European Event Attendees 2015 – Job Title Breakdown
C-Level & Board
Including MD& Partner
SVP & VP
Editor & Analyst
Established Event – Since 2011
Digital Media Strategies Europe is one of the leading media events in Europe, bringing together over 400 senior executives from media organisations to discuss the key strategic challenges facing the industry. It has been successful for creating a forum in which executives speak candidly about their challenges, sharing stories on failures as well as success, and delivering in-depth data and detail on their strategies.
Digital Media Strategies Europe Video Highlights 2015