Project Description
Aimee Herr Schier is an Emmy Award-winning Executive Creative Director and Designer, with experience and expertise in leading large creative teams in digital and broadcast design environments for several media companies including ABC Disney, FOX and Turner Broadcasting.
Ms. Schier specializes in multimedia and interactive digital products, strategy, branding and conceptual creative development of large-scale multi-platform initiatives. Aimee joined CNN Digital four years ago to head up its innovative Digital Design group and is responsible for expanding CNN Digital’s design approach to product design, which includes the design for apps, wearable gear and TV integration products such as CNN Go. The team also has expanded capabilities in multimedia journalism; including long-form multimedia stories, data-heavy interactives, animated infographics, and custom illustration.
Recently, Ms Schier led a team from CNN editorial, design and product to create a game-changing mobile-first, multimedia channel for Snapchat Discover. The distinctive CNN experience was created for the 13-24 audience and uses distinctive typography, dynamic video, custom illustration, motion graphics and superb social storytelling. The team’s efforts have been applauded by media and tech industry influencers as well as our large Snapchat audience.
Ms Schier joined CNN Digital after serving 5 years as Creative Director, Design for CNN Marketing and On Air Promotions, where she co-led the design for On Air and Off Channel creative for CNN, HLN, CNN International, CNN Espanol and CNN Digital networks. In this role, Ms Schier oversaw several successful initiatives and led large teams of designers, producers, compositors and editors across departments and divisions. Ms Schier led the redesign and rebrand efforts for HLN across multiple platforms which garnered several marketing and design awards including winning a Gold PROMAXBDA Global Excellence Award for the Dr Drew Launch Campaign. Ms Schier also led the design, packaging and campaign development for multiple documentaries including God’s Warriors, Black in America, Latino in America and the CNN Presents magazine franchise, many of which were nominated for the national Emmy award.
Aimee Schier is a graduate of the University of Michigan where she earned a BFA in graphic design and BA in Marketing and Communication.