Project Description
Brendan Spain
Brendan Spain is Vice President of Advertising for the Americas at the Financial Times. He oversees all client and agency advertising revenue generation as well as content marketing partnerships via FT² across all platforms and verticals.
Since joining the FT in 2008, Spain has worked across advertising sales and digital development in the US and UK. As an original member of the FT’s "Digital Development Group", he has worked extensively with the FT’s key clients in developing marketing solutions that leverage audience, platforms, creative executions, and metrics.
From 2008-2011, he was responsible for US investment banking clients including Bank of America, Goldman Sachs, JP Morgan, and Citigroup.
In March 2011 Spain moved to London to become Senior Account Manager, educating the FT’s highest revenue client line on the digital product proposition, niche financial offerings (FT Trading Room, FTfm, Alphaville), and tablet and mobile innovations. He was later appointed Digital Development Manager for financial products in London, focusing on product development and sales strategy across all of FT’s digital Financial Publishing products.
Spain returned to the FT US in early 2014, assuming responsibility for client relationship sales and was appointed to VP, Advertising – Americas in April 2016. He has spoken extensively about the development and positioning of FT’s pioneering Cost Per Hour (CPH) ad product and FT’s data-driven and transparent approach to advertising monetization.
Aside from geeking out in spirited conversations about digital ads and media, the thing that excites him most is a powder day on the ski slopes.
Spain is an alumnus of the College of the Holy Cross and lives in Brooklyn.
Find him on Twitter @spanishbrendan.