Project Description
Cassie is EVP Customer Success at Sailthru, where she works with top media and retail brands to strengthen customer retention with multi-channel personalization and predictive analytics. Formerly a Sailthru client and a long-time consumer marketer, Cassie joined Sailthru from Gerson Lehrman Group where as VP Marketing Analytics & Intelligence, she led GLG’s intrapreneurship efforts and evangelized lean development across the organization. Prior to GLG, she served as VP Marketing for Savored (acquired by Groupon in 2012).
Previously, Cassie was an early employee at TheLadders.com, where she spent several years managing direct marketing and analytics for the company’s subscription business. She began her career as a media and technology analyst at Citigroup Global Corporate & Investment Bank and has also held a variety of consulting roles with leading digital brands such as AOL and SapientNitro.
Cassie graduated from Duke University and holds an MBA from the Tuck School of Business at Dartmouth.