Project Description
Jimmy Maymann
As President of Content and Consumer Brands at AOL, Jimmy leads AOL’s portfolio of content brands, as well as AOL’s content strategy and OTT operations, which altogether reach a global audience of around 400 million unique visitors every month.
Prior to joining AOL, Jimmy co-founded GoViral, an early innovator in online video production and distribution, developing video advertising platforms able to track, distribute and host video ads across multiple sites online. With Maymann’s guidance the company evolved from being primarily involved in video production to focusing on platform development, allowing it to rapidly scale its operations. Since joining AOL, Jimmy has served in several roles including Senior Vice President of International and most recently as CEO of the Huffington Post, where he has made international expansion, profitable growth, and improved video operations his three key priorities.
In his three years at the Huffington Post, Jimmy was responsible for designing and executing on an international expansion strategy that saw the establishment of editions in 15 international markets and which helped fuel its audience growth from 30 million to around 200 million unique visitors each month.
Jimmy also oversaw the creation and development of HuffPost Partner Studio, the Huffington Post’s market-leading branded content production team. In a little over two years HuffPost Partner Studio has grown to account for around 35% of the Huffington Post’s revenue, by offering premium custom advertising solutions throughout the Huffington Post platform. Jimmy has also prioritized the elevation of video at the Huffington Post, building upon its existing HuffPost Live operations. He is responsible for spearheading an exclusive partnership between Huffington Post and Broadband TV, creating an innovative next generation video platform that empowers open source content creation.
Jimmy is a graduate of the University of Odense in Denmark with degrees in Economics and International Marketing and has an Executive MBA from London Business School.