Project Description
Julie Hansen
Julie joined Business Insider in 2008 as its COO and publisher and was named president in 2011. As employee #5 at Business Insider, she has led the organization through seven years of tremendous growth from its pre-revenue stage to a thriving commercial success with 100% audience and 90% revenue growth y-o-y in 2015.
In addition to overseeing the revenue teams, she manages all aspects of the company’s operations outside of editorial, including finance, technology, marketing, legal, HR, and the events (conference) division.
Prior to Business Insider, Hansen was hired by CBS to launch the NCAA.com web site, a major overhaul of the league’s consumer property.
She previously worked at Conde Nast, where she led the team that built and maintained 15 magazine-branded web sites ranging from The New Yorker to Golf Digest. She joined Conde Nast from Time Inc., where she built the #1 web site for golfers, Golf.com.
Hansen’s digital roots predate the commercial web. While at Penguin Books, she created the company’s digital division at age 26, publishing a variety of software-based projects on CD-ROM and other formats and creating the company’s first web site, penguin.com, in 1996.
A frequent speaker on digital advertising topics, Hansen has a BA in English from Yale University and an MBA from Columbia University.
Keynote
Content creation, scalability and distribution models: what do you need to build and connect with big audiences?
- How to create and diversify digital content within the current distributed world
- Building scale and volume: why you need partnerships to grow your reach
- What are the metrics to measure traffic and enhance ROI
- What are brands looking for and how can agencies and publishers help to increase audience engagement with custom content
