What is Digital Media Strategies USA ?
Digital Media Strategies USA is a three day content-driven conference taking place in New York. It addresses the key strategic challenges behind developing a profitable and sustainable media business today.
Following on from the huge success of Digital Media Strategies Europe, it brings together over 250 CEOs and senior leaders from news, magazine, broadcast, B2B and digital pureplay media businesses, along with senior advertising and agency executives, to engage in honest discussion about their day-to-day challenges.
Digital Media Strategies USA is a day of work and note-taking, leaving aside PR and buzzwords to deliver transparent, data-rich case studies and discussions covering new business models and revenue streams, mobile monetization, digital video, programmatic and native advertising, advertising metrics, audience development, technology, data and organisational transformation.
Who's Speaking
confirmed speakers
Digital Media Strategies USA brings together leading CEOs, senior executives and innovators from newspapers, magazines, B2B publishers, broadcasters and digital media businesses both new and old, big and small, as well as brands and agencies.
All speakers are briefed to share honestly on their challenges and how they are addressing them, offering insights, war stories, data and hard lessons from their experience.
Full List of Confirmed Speakers
Robert Thomson, Chief Executive, News Corp
Kinsey Wilson, Executive Vice President Product & Technology; Editor Innovation & Strategy, The New York Times
Jim Bankoff, Chairman & Chief Executive Officer, Vox Media
Linda Boff, Executive Director, Global Brand Marketing, GE
Rafat Ali, Chief Executive Officer & Founder, Skift
Kevin Delaney, Editor-in-Chief & Co-President, Quartz
Evelyn Webster, Executive Vice President, Time Inc
Shailesh Prakash, CIO, The Washington Post
Nick Blunden, Global Managing Director, Client Services, The Economist
Sarah Hofstetter, Chief Executive Officer, 360i
Amanda Rubin, Global Co-Head, Content & Strategy, Goldman Sachs
Guy Vidra, Chief Executive Officer, The New Republic
Troy Young, President, Hearst Digital
Joe Purzycki, Head of Partnerships, Medium
Mathew Ingram, Senior Editor, Fortune
Alex Wellen, Chief Product Officer, CNN
Sharon O’Sullivan, Executive Vice President, Ad Sales, Discovery Communications
Pete Cashmore, Chief Executive Officer & Founder, Mashable
Chris Altchek, Chief Executive Officer & Co-Founder, Mic
Peter Spande, Chief Revenue Officer, Business Insider
Vivian Schiller, Executive Committee Chair, Vocativ
Benedict Evans, Partner, Andreessen Horowitz
Lisa Granastein, Editor, Adweek
Ken Doctor, President, Newsonomics
Dorth Raphaely, General Manager, Bleacher Report
Rory Brown, Chief Content Officer, Bleacher Report
Tom McGeveran, Co-Founder & Co-Editor, Capital New York
Topics to be addressed:
- How to reinvent your business model for smartphones
- How to build and monetise social audiences without becoming dangerously dependent on platforms
- How to invest intelligently in technology to drive innovation, engagement and revenue
- How to leverage your audience, brand, technology and talent to capitalize on new revenue opportunities
- How to build a sustainable, profitable media business today
- Understanding and capitalizing on technology-driven changes to consumer behaviour
- How to transform a large media organisation to meet changing consumption habits and a shifting media marketplace
- Viewability, new metrics, native advertising and proving ROI for clients
- Building a profitable digital video business
- Publisher and brand perspectives on programmatic best practice
Who attends?
Digital Media Strategies USA is attended by senior executives responsible for strategic decision making at any business involved with creating and distributing content, including local and national newspapers, magazines, B2B, broadcast, digital video and digital pureplay media businesses.
Typical job titles include:
- Chairman or Founder
- Chief Executive Officer or President
- CxO, SVP or VP for Digital, Product, Revenue, Commercial, Strategy, Content, Advertising, Customer, Marketing, Data, Video
- Editor-in-Chief
- Partner
- Publisher / VP Publishing
You should attend if:
- You are a senior executive at any media business with a focus on digital development
- You want to meet likeminded people addressing the same challenges
- You would like to learn from both the success and mistakes of others, and hear case studies from both the leading players and lesser-known or international entities
- You are developing any business case for digital change
- And much, much more…
Sponsors
Media Partners
Digital Media Strategies Europe Highlights
European event Attendees 2015 - Job Title Breakdown
ESTABLISHED EVENt - since 2011
Digital Media Strategies Europe is one of the leading media events in Europe, bringing together over 400 senior executives from media organisations to discuss the key strategic challenges facing the industry. It has been successful for creating a forum in which executives speak candidly about their challenges, sharing stories on failures as well as success, and delivering in-depth data and detail on their strategies.