Is social media a threat or an opportunity? Research carried out for TheMediaBriefing’s ‘State of the Media 2017’ report, showed senior media people are conflicted about the role social networks can play in their business. Many welcome the scale social traffic gives them, some have hopes for future revenues, but all worry that they are [...]

Chris Sutcliffe 3rd May 2017 00:01 View comments Consumer Media, Digital Media, Newspapers Some stats and figures stick in the mind. For publishers, the fact that over 50 percent of adults in the U.S. this year are still paying for news products will come as a relief - but should that figure dip below that [...]

Simon Fox, chief executive of Trinity Mirror, has waded into the fake news and brand safety debate by exhorting advertisers to switch their focus from digital publishers back to the traditional media. In an interesting turn of phrase Fox said he wanted advertisers to be more ‘discerning’ in whom they chose to advertise with by [...]

Jeffrey A. Trachtenberg May 4, 2025 When the new travel publication Airbnbmag hits select newsstands and mailboxes later this month, many of the stories, including the cover feature set in Havana, will be sourced from billions of anonymous data points collected by the home-sharing service. The cover of the new airbnbmag, featuring Havana. PHOTO: HEARST [...]

Tola Brennan 19th September 2016 00:01 View comments Digital Media Not many media properties achieve such instant recognition as Quartz has in its short four-year tenure. It’s due in no small part to the clearly articulated vision of founder Jay Lauf. He stepped in to Digital Media Strategies USA 2016 for a chat about how [...]

Chris Sutcliffe 20th September 2016 00:01 View comments Digital Media, Mobile It's events season in the media world. Just as the MediaBriefing team close the book on one event, we're in DEFCON 1 for the next. But we didn't want the lessons we learned at DMS USA '16 to be lost in the noise, so we've [...]