Project Description
Rahul Chopra
Rahul Chopra is Chief Executive Officer of Storyful, the world’s first social news agency. He leads a team of journalists and technologists who discover and verify compelling online content, working with news organizations and other clients worldwide. Storyful was acquired by News Corp in December 2013, with headquarters in Dublin, Ireland and offices in New York and Hong Kong.
Mr. Chopra was named CEO in December, 2014, following service as Chief Revenue Officer of Storyful and Senior Vice President of Video for News Corp.
Prior to that, Mr. Chopra launched and oversaw video globally across Dow Jones, including WSJ Live, The Wall Street Journal’s video initiative. He also held multiple roles within business development at Dow Jones, primarily focusing on the Journal’s video, mobile and tablet expansion strategy, as well as developing external strategic partnerships to expand reach and distribution.
Before joining Dow Jones, he worked in corporate finance for several years with Morgan Stanley and Bank of New York.
Mr. Chopra holds an MBA from the HEC School of Management in Paris and a BS in economics from Rutgers University.
DAY 2 - REVENUE EVOLUTION
11.30 – 12.10
(Panel) Advertising V2.0: New Digital Advertising Models That Go Beyond Display
Making up the shortfall in ad revenue is a central concern for most publishers, but the days of display advertising domination are well and truly past – join this panel of innovative advertising execs who will discuss smarter advertising strategies which will educate your buyers and provide value through innovation.
- Shifting skills and strategy to build a more comprehensive advertising operation – display, content, native and direct marketing, what’s the mix?
- Dealing with adblocking – is it all about being smarter about viewability?
- The makings of great mobile and video advertising
- Creating bespoke, but replicable advertising packages that work with buyers’ development metrics, standards and technical requirements