Project Description
Molly DeWolf Swenson
Molly DeWolf Swenson is the Chief Marketing Officer and a founding member of RYOT, the first immersive media company linking content to action. Recently acquired by AOL for the Huffington Post, RYOT has grown to become one of the most prolific virtual reality and 360° content studios over the past year. Molly has overseen the production of more than 60 virtual reality films created by RYOT in collaboration with some of the most well-known brand partners in the world, including: Apple, Hulu, NPR, Walgreens, Kenneth Cole, Jaunt, GoPro, PepsiCo, The Sierra Club, Pencils of Promise, the ONE Campaign, the UN, & The Dolphin Project.
Under Molly’s leadership, RYOT’s reach has grown to over 150M across all platforms with over 25 million video views per month. Molly has helmed RYOT’s evolution into a major media force and one of the first organizations to pioneer the new world of virtual reality, particularly in some of the world’s most challenging places such as Kenya, Nepal, and Syria.
DAY 2 – VIDEO
10.30 – 11.00
(Case Study) Next Gen Storytelling: Virtual Reality and 360 Video
- Using VR to connect with new audiences and creating a new content model around this
- Connecting VR to your brand and media strategy
- Bringing VR to commercial: Monetization opportunities
- How does VR fit within current models and what is the opportunity for the industry?
Confirmed:
Molly DeWolf Swenson, Chief Marketing Officer, RYOT (Huffington Post)