DAY ONE PROGRAM
WEDNESDAY, SEPTEMBER 9, 2015
9:10 - 10:20AM
Fireside Discussion - How to build a sustainable, profitable media business today
- What does it take to build a great digital media brand?
- Is the true value of scale?
- How to build value in vertical niches
- How to work effectively with distribution platforms and avoid vulnerability to change
- Adapting to mobile consumption habits and mobile monetization
- How to capitalise on subscription- and ad-funded-digital video opportunities
- New revenue opportunities: ecommerce, data monetisation, marketing services and paid content
- How to capitalize on the changing relationship between brands, publishers and agencies
- What is the role of data and technology within a media organisation
- How to build a productive, sustainable and flexible editorial, technology and business culture
Jim Bankoff
Chief Executive Officer & Chairman, Vox Media
Pete Cashmore
Chief Executive Officer & Founder, Mashable
Chris Altchek
Chief Executive Officer & Co-Founder, Mic
Moderated by:
Mathew Ingram
Senior Writer, Fortune
10:20 - 10:40AM
Spotlight
10:40 - 11:10AM
Coffee
11:10 - 11:40AM
Analysis
Understanding and capitalizing on technology-driven changes to consumer behavior
- Charting market growth and changing habits across different platforms, media-types and generations
- How business models must evolve to keep pace with technological disruption
- How the next wave of technological innovation will impact content consumption
11:40 - 12:10PM
Keynote
The distribution dilemma: How to build and monetize social audiences without becoming dangerously dependent on platforms
- How to maximise reach and engagement across the huge range of social and messaging platforms
- How to effectively monetise content in an increasingly distributed world
- How to choose in which platforms to invest and how to test and grow on new media
- How to safeguard against distribution dependencies and differentiate your brand from the social competition
Rory Brown
Chief Content Officer, Bleacher Report
Dorth Raphaely
General Manager, Bleacher Report
12:10 - 12:55PM
Round Table Discussions
12:55 - 1:50PM
Lunch
1:50 - 2:20PM
Keynote
Putting technology at the heart of your business: How to invest intelligently in technology to drive innovation, engagement and revenue
- To what extent can a media business become a technology business?
- How to effectively bridge the cultural differences between editorial and technology cultures
- How to use technology to drive advertising revenue, audience development, content and product innovation and personalization
- Knowing when to experiment, when to fail and when to choose investment before monetization
Shailesh Prakash
Chief Information Officer, The Washington Post
2:20 - 2:50PM
Keynote
How to leverage your audience, brand, technology and talent to capitalize on new revenue opportunities
- Understanding what your business is and isn’t well suited for
- Scoping out the possibilities: ecommerce, live events, books, podcasts, marketing and data services, membership and subscription services, technology licencing and education products
- Ensuring that you have the right talent, structures and processes in place to tackle unfamiliar business areas
Evelyn Webster
Executive Vice President, Time Inc.
2:50 - 3:10PM
Spotlight
3:10 - 3:50PM
Coffee
3:50 - 4:25PM
Fireside Discussion
Transforming a 100 year old business for today’s consumers and advertisers
Guy Vidra
Chief Executive Officer, The New Republic
4:25 - 5:00PM
Keynote
How to reinvent your business model for smartphones
- How to restructure your organization and build a culture which can adapt efficiently to new devices and behaviors
- How to create, compile and distribute content that suits mobile form factors and consumption habits
- Cracking mobile monetization: how to drive subscriptions revenue, retain high CPMs, maximize branded content opportunities, succeed in mobile video and uncover new monetization opportunities in new mobile products
Robert Thomson
Chief Executive, News Corp
5:00 - 5:10PM
Chair's Closing Remarks
5:10PM
Evening drinks reception
DAY TWO program
THURSDAY, SEPTEMBER 10, 2015
9:10 - 9:45AM
Keynote
How to transform a large media organisation to meet changing consumption habits and a shifting media marketplace
- How to transform the structure, culture and focus of a large organisation
- How to unlock vast new revenue opportunities from existing brands
- Attracting and retaining the right talent for innovation and change
- When to make a step change, rather than a gradual change
- What kind of culture and leadership does a media business require?
Troy Young
President, Hearst Digital Media
9:45 - 10:20AM
Fireside discussion - How to build value in a media business today
Rafat Ali
Chief Executive Officer, Skift
10:20 - 10:40AM
Spotlight
10:40 - 11:10AM
Coffee
11:10 - 11:45AM
Fireside Discussion
What do advertisers really want?
In this fireside discussion, three senior advertising and agency executives will share honest perspectives on their relationship with digital media owners, exploring in-depth where they are encountering friction, where they are seeing value and what they would like to see change. The discussion will touch on some of the following areas:
- The challenges of defining quality metrics and demonstrating ROI
- The shifting roles of publishers, agencies and brands in content creation and distribution – and the progressive blurring of paid, owned and earned media
- What is and isn’t working in mobile, programmatic and native advertising
- How publishers can best offer value in an ecosystem dominated by social and communications giants
Amanda Rubin
Global Co-Head, Brand & Content Strategy, Goldman Sachs
11:45 - 12:10PM
Keynote
Combining sophisticated solutions and new metrics to move towards a new form of digital advertising
- Using the right metrics and measurements to tell a compelling story and help clients understand ROI
- How to take branded content and marketing services to the next level in terms of how you are helping clients
- What should the data-driven, creative and consultative advertising function of today look like?
12:10 - 12:30PM
Spotlight
12:30 - 2:00PM
Lunch
2:00 - 3:00PM
Two Keynotes and a Fireside Discussion
2:00 - 2:20PM
Keynote
Publisher perspective: How to set up, develop and optimize your programmatic operation to maximize both your yields and client base
- Where should programmatic fit within your broader sales operation, and what kind of talent, skills and structure are required?
- How to work with intelligently vendors, brands and agencies to win some of the benefits of programmatic’s efficiencies
- Incorporating multiple device portfolios, viewability and measurement complexities into your process
- How to optimally price and package your inventory to maximize revenue
Peter Spande
Chief Revenue Officer, Business Insider
2:20 - 2:40PM
Keynote - Brand perspective: Why we use programmatic trading
Brand perspective: Why we use programmatic trading
- The benefits and shortcomings of programmatic buying
- How we assess value and make decisions when looking at programmatic opportunities
- What is the value of context, transparency and efficiency?
2:40 - 3:00PM
Fireside Discussion
Speaking the same language: how can publishers, brands, agencies and vendors work together to improve the programmatic landscape?
3:00 - 3:20PM
Spotlight
3:20 - 3:50PM
Coffee
3:50 - 4:25PM
Keynote - How to build a powerful and profitable online video business
- How to cost-effectively develop the right content different audiences, platforms and devices
- How to work consultatively with brands to effectively monetize digital video
- How to structure your video operation and ensure the right talent is in place
- How to meet audience and advertiser demand for quality and accountability
Alex Wellen
Chief Product Officer, CNN
4:25 - 5:00PM
Keynote - Cracking ecommerce: how to build a profitable media-centric ecommerce business
- What kind of talent, structures, culture and processes you need to effectively tie media and commerce together
- When to build partnerships and when to be a retailer
- How to find the right product niche for a digital media brand
- How to effectively combine ecommerce with other marketing services for brands