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DAY TWO PROGRAM
WEDNESDAY, SEPTEMBER 9, 2025

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8:00 - 9:00AM

Breakfast and refreshments

9:00 - 9:10AM

Welcome and introduction from chair

Ken Doctor
President, Newsonomics

9:10 - 10:20AM

Fireside Discussion

How to build a sustainable, profitable media business today

  • What does it take to build a great digital media brand?
  • What is the true value of scale?
  • How to build value in vertical niches
  • How to work effectively with distribution platforms and avoid vulnerability to change
  • Adapting to mobile consumption habits and mobile monetization
  • How to capitalise on subscription- and ad-funded-digital video opportunities
  • New revenue opportunities: ecommerce, data monetisation, marketing services and paid content
  • How to capitalize on the changing relationship between brands, publishers and agencies
  • What is the role of data and technology within a media organisation
  • How to build a productive, sustainable and flexible editorial, technology and business culture

    • Jim Bankoff
    Chief Executive Officer & Chairman, Vox Media

    Pete Cashmore
    Chief Executive Officer & Founder, Mashable

    Chris Altchek
    Chief Executive Officer & Co-Founder, Mic

    Moderated by:

    Mathew Ingram
    Senior Writer, Fortune

    10:20 - 10:40AM

    Spotlight

    10:40 - 11:10AM

    Coffee

    11:10 - 11:40AM

    Analysis

    Mobile eats the world

  •  Topic details tbc

    • Benedict Evans
    Partner, Andreessen Horowitz

    11:40 - 12:10PM

    Keynote

    The distribution dilemma: How to build and monetize social audiences without becoming dangerously dependent on platforms

  • How to maximise reach and engagement across the huge range of social and messaging platforms
  • How to effectively monetise content in an increasingly distributed world
  • How to choose in which platforms to invest and how to test and grow on new media
  • How to safeguard against distribution dependencies and differentiate your brand from the social competition

    • Rory Brown
    Chief Content Officer, Bleacher Report

    Dorth Raphaely
    General Manager, Bleacher Report

    12:10 - 12:55PM

    Round Table Discussions

    12:55 - 1:50PM

    Lunch

    1:50 - 2:20PM

    Keynote

    Putting technology at the heart of your business: How to invest intelligently in technology to drive innovation, engagement and revenue

  • To what extent can a media business become a technology business?
  • How to effectively bridge the cultural differences between editorial and technology cultures
  • How to use technology to drive advertising revenue, audience development, content and product innovation and personalization
  • Knowing when to experiment, when to fail and when to choose investment before monetization

    • Shailesh Prakash
    Chief Information Officer, The Washington Post

    2:20 - 2:50PM

    Keynote

    How to leverage your audience, brand, technology and talent to capitalize on new revenue opportunities

  • Understanding what your business is and isn’t well suited for
  • Scoping out the possibilities: ecommerce, live events, books, podcasts, marketing and data services, membership and subscription services, technology licencing and education products
  • Ensuring that you have the right talent, structures and processes in place to tackle unfamiliar business areas

    • Evelyn Webster
    Executive Vice President, Time Inc.

    2:50 - 3:10PM

    Spotlight sponsored by RevContent

    3:10 - 3:50PM

    Coffee

    3:50 - 4:25PM

    Fireside Discussion

    Transforming a 100 year old business for today’s consumers and advertisers

    In this fireside discussion, Vivian Schiller speaks to Guy Vidra, Chief Executive Officer of The New Republic.

  • The session will explore the magazine’s current digital transformation as well as looking into previous turbulence at the organisation. 

  • The session will address how to deliver innovation in content development, advertising services and culture while retaining the core values of a well-respected historic brand

    • Guy Vidra
    Chief Executive Officer, The New Republic

    Moderated by:

    Vivian Schiller
    Executive Committee Chair, Vocativ

    4:25 - 5:00PM

    Keynote

    How to reinvent your business model for smartphones

  • How to restructure your organization and build a culture which can adapt efficiently to new devices and behaviors
  • How to create, compile and distribute content that suits mobile form factors and consumption habits
  • Cracking mobile monetization: how to drive subscriptions revenue, retain high CPMs, maximize branded content opportunities, succeed in mobile video and uncover new monetization opportunities in new mobile products

    • Robert Thomson
    Chief Executive Officer, News Corp

    5:00 - 5:10PM

    Chair's Closing Remarks

    Ken Doctor
    President, Newsonomics

    5:10PM

    Evening drinks reception

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