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DAY TWO PROGRAM
WEDNESDAY, SEPTEMBER 9, 2025

DOWNLOAD PROGRAM

REGISTER

8:00 - 9:00AM

Breakfast and refreshments

9:00 - 9:10AM

Welcome and introduction from chair

Ken Doctor
President, Newsonomics

9:10 - 10:20AM

Fireside Discussion

How to build a sustainable, profitable media business today

  • What does it take to build a great digital media brand?
  • What is the true value of scale?
  • How to build value in vertical niches
  • How to work effectively with distribution platforms and avoid vulnerability to change
  • Adapting to mobile consumption habits and mobile monetization
  • How to capitalize on subscription- and ad-funded-digital video opportunities
  • New revenue opportunities: ecommerce, data monetization, marketing services and paid content
  • How to capitalize on the changing relationship between brands, publishers and agencies
  • What is the role of data and technology within a media organisation
  • How to build a productive, sustainable and flexible editorial, technology and business culture

    • Marty Moe
    President, Vox Media

    Pete Cashmore
    Chief Executive Officer & Founder, Mashable

    Chris Altchek
    Chief Executive Officer & Co-Founder, Mic

    Moderated by:

    Mathew Ingram
    Senior Writer, Fortune

    10:20 - 10:40AM

    Spotlight sponsored By Revcontent

    TBA

    John Lemp
    Chief Executive Officer & Founder, Revcontent

    10:40 - 11:10AM

    Coffee

    11:10 - 11:40AM

    Analysis

    Mobile is eating the world

  • Why is the tech market opportunity larger now than any time in history? Mobile. There is no point in drawing a distinction between the future of technology and the future of mobile. They’re the same. Tech is now outgrowing the tech industry.

    • Benedict Evans
    Partner, Andreessen Horowitz

    11:40 - 12:10PM

    Keynote

    The distribution dilemma: How to build and monetize social audiences without becoming dangerously dependent on platforms

  • How to maximise reach and engagement across the huge range of social and messaging platforms
  • How to effectively monetise content in an increasingly distributed world
  • How to choose in which platforms to invest and how to test and grow on new media
  • How to safeguard against distribution dependencies and differentiate your brand from the social competition

    • Dorth Raphaely
    General Manager, Bleacher Report

    12:10 - 12:55PM

    Round Table Discussions

    The Video Advertising Opportunity in 2016: Viewability, Constrained Supply, Programmatic, Political Spending, and More

    Hosted by:
    Mark Yackanich
    Chief Executive Officer, Genesis Media

    Organisational structures to support commerce within an editorial environment

    Hosted by:
    Tom Allin
    Head of Publisher Development, Skimlinks

    M&A at the Intersection of Technology, Marketing & Data – The Winners and Losers

    Hosted by:
    Amir Akhavan
    Managing Director, Jordan Edmiston Group

    12:55 - 1:50PM

    Lunch

    1:50 - 2:20PM

    Keynote

    Putting technology at the heart of your business: How to invest intelligently in technology to drive innovation, engagement and revenue

  • To what extent can a media business become a technology business?
  • How to effectively bridge the cultural differences between editorial and technology cultures
  • How to use technology to drive advertising revenue, audience development, content and product innovation and personalization
  • Knowing when to experiment, when to fail and when to choose investment before monetization

    • Shailesh Prakash
    Chief Information Officer, The Washington Post

    2:20 - 2:50PM

    Keynote

    How to leverage your audience, brand, technology and talent to capitalize on new revenue opportunities

  • Understanding what your business is and isn’t well suited for
  • Scoping out the possibilities: ecommerce, live events, books, podcasts, marketing and data services, membership and subscription services, technology licencing and education products
  • Ensuring that you have the right talent, structures and processes in place to tackle unfamiliar business areas

    • Evelyn Webster
    Executive Vice President, Time Inc.

    2:50 - 3:10PM

    Spotlight sponsored by Crowdynews

    The power of social: How Accuweather increased engagement through trusted social media content

    • How did Accuweather develop their social media strategies to reach the audience that comes from Facebook and Twitter.
    • What happens to the article pages produced a month ago? How Accuweather keeps all their pages constantly refreshed.
    • Why publishers should provide automated content on their article pages 
    • How Accuweather boosted the citizen journalism to their article pages

    Lucas Moretti
    Business Development Director Brasil, Crowdynews

    3:10 - 3:50PM

    Coffee

    3:50 - 4:25PM

    Fireside Chat

    Transforming a 100 year old business for today’s consumers and advertisers

    In this fireside chat, Vivian Schiller speaks to Guy Vidra, Chief Executive Officer of The New Republic.

  • The session will explore the magazine’s current digital transformation as well as looking into previous turbulence at the organisation. 
  • The session will address how to deliver innovation in content development, advertising services and culture while retaining the core values of a well-respected historic brand

    • Guy Vidra
    Chief Executive Officer, The New Republic

    Moderated by:

    Vivian Schiller
    Executive Committee Chair, Vocativ

    4:25 - 5:00PM

    Keynote

    How to build a powerful and profitable online video business

  • How to cost-effectively develop the right content different audiences, platforms and devices
  • How to work consultatively with brands to effectively monetize digital video
  • How to structure your video operation and ensure the right talent is in place
  • How to meet audience and advertiser demand for quality and accountability

    • Alex Wellen
    Chief Product Officer, CNN

    5:00 - 5:10PM

    Chair's Closing Remarks

    Ken Doctor
    President, Newsonomics

    5:10PM

    Evening drinks reception

    DAY THREE program
    THURSDAY, SEPTEMBER 10, 2025

    DOWNLOAD PROGRAM

    REGISTER

    8:00 - 9:00AM

    Breakfast and Refreshments

    9:00 - 9:10AM

    Welcome and introduction from chair

    Ken Doctor
    President, Newsonomics

    9:10 - 9:45AM

    Keynote

    How to transform a large media organization to meet changing consumption habits and a shifting media marketplace

  • How to transform the structure, culture and focus of a large organization
  • How to unlock vast new revenue opportunities from existing brands
  • Attracting and retaining the right talent for innovation and change
  • When to make a step change, rather than a gradual change
  • What kind of culture and leadership does a media business require? 

    • Troy-Square.jpgTroy Young
    President, Hearst Digital Media

    9:45 - 10:20AM

    Fireside discussion

    How to build value in a media business today

    In this fireside discussion, leaders from a diverse set of media businesses will talk about how a media organisation creates value today. Using real-life examples from their own businesses, they will explore how media organisations can unlock new revenue streams and how to build a business that can thrive in a continuously shifting ecosystem. The session will also explore the value and role of technology and data in media today, and how best to put both to use.

    Rafat Ali
    Chief Executive Officer, Skift

    Kevin Delaney
    Editor-in-Chief & Co-President, Quartz

    Moderated by:
    Tom McGeveran
    Editor, POLITICO Media

    10:20 - 10:40AM

    Spotlight sponsored by Genesis Media

    The (Disappearing) Role of Real Content in Digital Advertising
    Advertisers are using data to pinpoint people, locations, performance, and more. But are they forgetting about why someone is on the page? In a chat that looks at some interesting data points, content types and content quality are put under the lens as several topics are covered.

    • News vs. Lifestyle content
    • National vs. Local media
    • Looking beyond page views - How data can help, and what data matters?
    • How do we inform and use new ad formats?
    • How will content affect political advertising in 2016? 

    Mark Yackanich
    Chief Executive Officer
    Genesis Media

    Matt Murphy
    Vice President of Product Strategy and Channel Partnerships
    Gamut

    Charlie Rogers
    Chief Chief Content Officer, Digital
    AdWeek

    10:40 - 11:10AM

    Coffee an refreshments

    11:10 - 11:45AM

    Panel discussion

    What do advertisers really want?

    In this fireside discussion, three senior advertising and agency executives will share honest perspectives on their relationship with digital media owners, exploring in-depth where they are encountering friction, where they are seeing value and what they would like to see change. The discussion will touch on some of the following areas:

  • The challenges of defining quality metrics and demonstrating ROI
  • The shifting roles of publishers, agencies and brands in content creation and distribution – and the progressive blurring of paid, owned and earned media
  • What is and isn’t working in mobile, programmatic and native advertising
  • How publishers can best offer value in an ecosystem dominated by social and communications giants

    • Amanda Rubin
    Global Co-Head, Brand & Content Strategy, Goldman Sachs

    Sarah Hofstetter
    Chief Executive Officer, 360i

    Linda Boff
    Executive Director, Global Brand Marketing, GE

    Moderated by:

    Lisa Granatstein
    Editor, Adweek

    11:45 - 12:10PM

    Panel discussion

    Fixing online advertising: Viewability, new metrics, ad blocking, non-human traffic and ROI

  •  How to offer viewability across different devices without losing revenues or damaging user experience
  •  How to innovate in advertising metrics and more effectively demonstrate and prove ROI to clients
  •  What steps can media owners take to tackle ad blocking and non-human traffic?
  •  How to manage the changing relationship with both agencies and brands

    • Nick Blunden
    Global Managing Director, Client Services, The Economist

    Sharon O’Sullivan
    Executive Vice President, Ad Sales, Discovery Communications

    Joe Purzycki
    Head of Partnerships, Medium

    Brendan-spain-square.jpgModerated by:
    Brendan Spain
    US Commercial Director, Financial Times

    12:10 - 12:30PM

    Spotlight sponsored by Skimlinks

    How to incorporate commerce within a content strategy. A case study with Skimlinks and DailyMail.com

    • An introduction to the different types of content that can support commerce
    • A comparison between commerce lead content and native advertising
    • A case study from Josh Richman at Dailymail.com

    Tom Allin
    Head of Publisher Development, Skimlinks

    Josh Richman
    Chief Marketing Officer, North America, DailyMail.com

    12:30 - 2:00PM

    Lunch

    2:00 - 2:30PM

    Keynote

    Publisher perspective: How to set up, develop and optimize your programmatic operation to maximize both your yields and client base

  • Where should programmatic fit within your broader sales operation, and what kind of talent, skills and structure are required?
  • How to work with intelligently vendors, brands and agencies to win some of the benefits of programmatic’s efficiencies
  • Incorporating multiple device portfolios, viewability and measurement complexities into your process
  • How to optimally price and package your inventory to maximize revenue

    • Peter Spande
    Chief Revenue Officer, Business Insider

    2:30 - 3:00PM

    Keynote

    How to take branded content to the next level

    • Building more sophisticated solutions for clients
    • Developing new ways to create and distribute content for brands
    • How to restructure your organization to optimize branded content efforts

    Mike McAvoy
    Chief Executive Officer, The Onion

    3:00 - 3:20PM

    Spotlight sponsored by JEGI

    Exploding Budgets, Evolving Standards, and Persistent IDs: Life on the New First Screen.

    Adam Gross
    Chief Marketing Officer, Jordan Edmiston Group

    Mitchell Reichgut
    Chief Executive Officer, Jun Group

    3:20 - 3:50PM

    Coffee

    3:50 - 4:25PM

    Fireside Chat

    How to reinvent your business model for the smartphone age

  • How to restructure your organization and build a culture which can adapt efficiently to new devices and behaviors
  • How to create, compile and distribute content that suits mobile form factors and consumption habits
  • Cracking mobile monetization: how to drive subscriptions revenue, retain high CPMs, maximize branded content opportunities, succeed in mobile video and uncover new monetization opportunities in new mobile products

    • Edward Roussel
    Chief Innovation Officer, Dow Jones

    Moderated by:

    Ken Doctor
    President, Newsonomics

    4:25 - 5:00PM

    Keynote

    How to manage and grow a multifaceted digital strategy: mobile product development, audience development, video, digital story-telling, technology & data

  • Addressing mobile - how to adapt journalism for mobile platforms and optimize the mobile experience for users, subscribers and advertisers
  • How to invest in and monetize video, and how to incorporate video into your broader digital strategy
  • How to make technology and data a point of true competitive advantage
  • What does success look like in digital?

    • Kinsey Wilson
    Executive Vice President, Product & Technology; Editor, Innovation and Strategy, The New York Times

    5:00 - 5:10PM

    Chair's Closing Remarks

    Ken Doctor
    President, Newsonomics

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